A Tourist Product of ,,Orbis" Hotels Project of a New Service Offer The paper consists of five parts which involve: 1. a justification of conducting marketing surveys concerning an improvement services provided by hotels in new economic and social conditions in Poland following the reforms started in 1989, 2. a description of the ,,Orbis" hotel network which comprises 54 objects located in 27 towns in Poland, 3. a set of weaknesses, strengths, opportunities, and threats (SWOT analysis) in relation to the tourist product offered by ,,Orbis" hotels, which form the basis for the analysis and conclusions concerning the activity of the company, 4. an analysis of customer's expectations, obtained from marketing surveys, related to the required ways of development of hotel networks, 5. suggestions concerning improvements in the activity of ,,Orbis" hotels, including addressees of particular tasks, and a project of a new service offer based on the knowledge of customer's preferences and the desire to meet their demands.