German Marketing Strategy on the World Tourism Market and the Structure of Its Organization This paper is a part of an initial report from the investigations of the German tourism management. The aim of this article is to present the German marketing activeties organized by the State and directed to the foreign tourist markets. The essential problem under investigation has been presented against the background of German tourism general characterization. The description of co-operative links in the field of German marketing ventures with the supranational organizations and institutions has been presented in the final part.