Using of marketing methods and tools in promotion of touristic route in the Podkarpackie Province Using of marketing methods and tools in promotion of touristic route “Traces of Lemko” is the main purpose of this thesis. Author's conception of the route mentioned above includes many places and monuments related with the rich , but a little neglected, Łemko culture. Properly preaparated and impemented promotion may realize and put the route as a product in realities of the market economy. The touristic route as an answer for increasing etnic tourism demand should be also giving measurable social – economic results for local community and all province.