Promotion of tourism region Regions and cities need more and more professional promotion both in external and in their own surrounding. A program of effective promotion must fulfill theoretical requirements of marketing strategy. Promotion of a region - because of variety of detailed targets, which have to be aimed thanks to this promotion - should be directed to different groups of reception (situated also outside the region, extended through other regions in the country and outside the country, directed to the citizens of the regions, to the employers and crucial decision-makers) so different techniques of convey should be used. We can separate two sectors in the tourist management: (public sector - territorial government and, indirectly, council administration) and the private sector. The two sectors should have tasks complimentary in the tourist development. This article tries to represent how to build the strategy of promotion, how to review the back-end situation, competitiveness and how to create the tourist product. Authors of this article also divide the push and pull instruments and adjust them to the possibilities of the public or private sector. They also try to present the different ways to create the tourist brand. There are also the results of different surveys added. Authors present also exemplary conceptions of promotions. Further article describes also systems of organizing promotion for place of destination in Europe and in Poland. Numerous (positive or negative) examples can constitute precious practical indicators.