Advertising Management The present paper shows the assumptions of that conception and characteristic of advertising management which is treated as a specific line of the management speciality including both advertising activities and managerial function. It is worth nothing that advertising management can be studied from a several angles: functional, structural and material, instrumental and informative ones. Because of the limitations of the present paper the structural and organisational solutions to the advertising activities, which also comprise the essence of advertising management, have been only roughly discussed. Other author's publications on that subject have been mentioned. The problems raised in this paper are concerned mainly with managerial stuff of firm ordering advertisements (advertisers), advertising agencies and other institutions which manage advertising.